{"id":1379,"date":"2009-11-11T19:45:40","date_gmt":"2009-11-11T19:45:40","guid":{"rendered":"http:\/\/www.southernfriedyanqui.com\/?p=33"},"modified":"2024-08-12T16:09:43","modified_gmt":"2024-08-12T16:09:43","slug":"marketing-fail-blue-star-productions","status":"publish","type":"post","link":"https:\/\/oakwoodexperience.com\/staging\/2633\/marketing-fail-blue-star-productions\/","title":{"rendered":"Marketing FAIL&#8211;Blue Star Productions"},"content":{"rendered":"<p>As a certified (certifiable?) geek, I love tech toys.\u00a0\u00a0So it would stand to reason that when I heard on the radio of a liquidation sale to be held at the Pensacola Fair Grounds that would include closeouts on various technology goodies, I was ready to go.\u00a0\u00a0In my mind I was halfway there by the time the radio spot was finished. I knew of several items I had been interested in, and if the prices were good enough, I could do a lot of my Christmas shopping in one day.<\/p>\n<p>I arose early Saturday morning and made my way to the Pensacola Fair Grounds.Breakfast at one of my favorite quick-service breakfast shops; then on to the venue.\u00a0\u00a0Looking into the windows of the exposition hall I discovered that I could indeed do a great deal of my shopping in one day. I saw many other items, purses, sunglasses, etc., and figured that the liquidators were not only unloading electronics from places like maybe Circuit City stores and distribution centers, but likely several other stores we\u2019d heard had gone under over the past year. Clothing stores, household retailers, stuff like that.<\/p>\n<p>Just a few minutes prior to opening, the signs reading \u201centrance\u201d that were taped to the front doors were replaced with signs that read \u201cadmission $7.\u201d<\/p>\n<p>WHAT?\u00a0\u00a0Pass!\u00a0\u00a0I left.<\/p>\n<p>Blue Star Productions, the organizer of the liquidation event, lost my business forever that day. Overhead is part of the cost of doing business and needs to be built into the prices of the goods.\u00a0\u00a0Retail stores do not charge you to examine their inventory.\u00a0\u00a0I have attended liquidation sales in the past and this was not common practice.\u00a0\u00a0 I was prepared to spend a lot more than $7 dollars in that event.\u00a0\u00a0Over that $7 Blue Star lost a lot more.<br \/>\nAdditionally, no admission fee was mentioned in the radio spots.\u00a0\u00a0It was sprung on us as we waited to enter.\u00a0\u00a0This is dishonest, I don\u2019t care how you couch it.\u00a0\u00a0It wasn\u2019t an outright lie, the radio ad did not specifically state that no admission fee would be charged.\u00a0\u00a0Consumers do not assume that they will have to pay to shop.\u00a0\u00a0They assume they must pay to BUY, but not to SHOP.\u00a0\u00a0I understand that if they had advised of admission to be charged in the radio ad, most of us in line (and at least all of us that left) would not have shown up.\u00a0\u00a0The advertiser counted on consumers having already put enough effort out to get there that it would be a waste to leave. In my case, that was true.\u00a0\u00a0I had driven an hour to get there.\u00a0\u00a0From my standpoint, feeding thieves is a bigger waste. My dollars need to be directed to honest businessmen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a certified (certifiable?) geek, I love tech toys.\u00a0\u00a0So it would stand to reason that when I heard on the radio of a liquidation sale to be held at the Pensacola Fair Grounds that would include closeouts on various technology goodies, I was ready to go.\u00a0\u00a0In my mind I was halfway there by the time&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[1091,1134,359,1145,1172,1173,1174,1193,1231,473,1246,1256,1267,142,1308,1325,1328,1348,1374,1377,1435,1439,1444,1503,975,238,1571,1580,1595],"class_list":["post-1379","post","type-post","status-publish","format-standard","hentry","category-bold-and-better","tag-admission","tag-blue-star-productions","tag-business","tag-businessmen","tag-christmas-shopping","tag-circuit-city","tag-closeouts","tag-consumer","tag-dishonest","tag-distribution","tag-electronics","tag-entrance","tag-exposition","tag-geek","tag-goodies","tag-honest","tag-household","tag-inventory","tag-lie","tag-liquidation","tag-organizer","tag-overhead","tag-pensacola-fair-grounds","tag-retailers","tag-tech","tag-technology","tag-thieves","tag-toys","tag-venue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing FAIL--Blue Star Productions<\/title>\n<meta name=\"description\" content=\"When was the last time you paid to get into a shopping center? 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