a person looking into a crystal ball filled with data predicting future events

The Science of Predictions: A Simple Guide to Predictive Analytics

Do you use predictive analytics? (Hint: yes, you almost certainly do.) Predictive analytics are the force behind streaming recommendations in your movie and music apps, weather forecasts, and personalized shopping recommendations. Predictive analytics is a way to use information about the past and present to guess what might happen in the future. It looks at…